{"id":3427,"date":"2021-07-15T05:14:00","date_gmt":"2021-07-15T05:14:00","guid":{"rendered":"https:\/\/www.saratranberg.com\/staging\/1708\/?post_type=portfolio&#038;p=3427"},"modified":"2023-02-22T06:11:52","modified_gmt":"2023-02-22T06:11:52","slug":"custom-coin-design","status":"publish","type":"portfolio","link":"https:\/\/www.saratranberg.com\/staging\/1708\/portfolio-2\/custom-coin-design\/","title":{"rendered":"Custom Coin Design"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1140\" height=\"1011\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?resize=1140%2C1011&#038;ssl=1\" alt=\"\" class=\"wp-image-2793\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?resize=1140%2C1011&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?resize=300%2C266&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?resize=768%2C681&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?resize=500%2C443&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?resize=800%2C709&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-in-black-case.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls poster=\"https:\/\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coinvideoplaceholder1-e1661986094299.jpg\" src=\"https:\/\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/DashCoinVideo5.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Project Overview<\/h2>\n\n\n\n<p>Dash is a cryptocurrency that focuses on every day spending. When many people think of crytpo, they think of Bitcoin, which is more of a long term investment. Dash strives to take it a step further and provide digital cash that is easy to spend.<\/p> \n\n<p>I created this custom coin design as a part of their campaign to increase the number of Dash accepting merchants.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group coin-image-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group max-width-600\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">From Sketches to Vector to Paper Prototypes &amp; High Fidelity Mockups&#8230;<\/h2>\n\n\n\n<p>This project required lots of planning, research and testing in order to ensure the final coin was perfect. The design includes a custom tamper proof sticker to protect a QR code on the back that links to actual digital cash. As mentioned above, we ended up using this coin as a free gift to new Dash merchants as a part of a larger marketing campaign.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group coin-inner-images\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"660\" height=\"660\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logo-smallerAsset-1-8.png?resize=660%2C660&#038;ssl=1\" alt=\"initial black and white concept. Dash logo in center of coin with the words, &quot;secure, Instant, and Global&quot; around the outside.\" class=\"wp-image-2695\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logo-smallerAsset-1-8.png?w=660&amp;ssl=1 660w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logo-smallerAsset-1-8.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logo-smallerAsset-1-8.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logo-smallerAsset-1-8.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logo-smallerAsset-1-8.png?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption class=\"wp-element-caption\">One of the initial concepts<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"620\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalFront.png?resize=620%2C620&#038;ssl=1\" alt=\"final custom coin design, front. detail from logo used around the outside of coin with logo in center\" class=\"wp-image-2696\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalFront.png?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalFront.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalFront.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalFront.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalFront.png?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\">Final vector design &#8211; front<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"626\" height=\"625\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalback.png?resize=626%2C625&#038;ssl=1\" alt=\"custom coin design back, shows logo and text, &quot;your money, your way&quot; with negative space in the center for the QR code and sticker\" class=\"wp-image-2697\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalback.png?w=626&amp;ssl=1 626w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalback.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalback.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalback.png?resize=500%2C499&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashdirect-logoFinalback.png?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><figcaption class=\"wp-element-caption\">Final vector design &#8211; back<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"660\" height=\"660\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinprototype.jpg?resize=660%2C660&#038;ssl=1\" alt=\"process photo showing printed paper prototype and printed custom tamper proof sticker for testing\" class=\"wp-image-2698\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinprototype.jpg?w=660&amp;ssl=1 660w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinprototype.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinprototype.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinprototype.jpg?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinprototype.jpg?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption class=\"wp-element-caption\">Paper prototype for testing<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"660\" height=\"660\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupfront.jpg?resize=660%2C660&#038;ssl=1\" alt=\"final mockup of custom coin design - front, shows same vector design but this time the design shows a 3D coin with blue and gold coloring.\" class=\"wp-image-2699\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupfront.jpg?w=660&amp;ssl=1 660w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupfront.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupfront.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupfront.jpg?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupfront.jpg?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption class=\"wp-element-caption\">Final digital mockup &#8211; front<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"660\" height=\"660\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupback.jpg?resize=660%2C660&#038;ssl=1\" alt=\"final mockup of custom coin design - back\" class=\"wp-image-2700\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupback.jpg?w=660&amp;ssl=1 660w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupback.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupback.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupback.jpg?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/dashcoinmockupback.jpg?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption class=\"wp-element-caption\">Final digital mockup &#8211; back<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group max-width-600\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Project Tools:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Adobe Illustrator<\/strong> &#8211; vector coin designs, tamper proof sticker design<\/p>\n\n\n\n<p><strong>Adobe Photoshop<\/strong> &#8211; realistic coin mockups<\/p>\n\n\n\n<p><strong>Google Docs<\/strong> &#8211; QR code testing<\/p>\n\n\n\n<p><strong>Slack &amp; Gmail<\/strong> &#8211; Communication<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>See the coin in action!<\/h2>\n<p>The Dash coin is featured in the free gift section of the new merchant kit landing page, which I also created as a part of the campaign (details on that project coming soon).<\/p>\n<p><a href=\"https:\/\/www.dash.org\/new-merchant-kit\/\" target=\"_blank\" rel=\"noopener\">Check out the coin on Dash.org&#8217;s New Merchant Kit landing page!<\/a><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group max-width-600\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">One of my favorite projects to date!<\/h2>\n\n\n\n<p>Designing this coin took me slightly out of my comfort zone \u2013 I&#8217;d never designed something like this before. However, the challenge only motivated me, and I now keep the coin on my desk and admire it frequently! I love the way it turned out and now I&#8217;m itching to design more custom coins! Props to Arden, Brian, and Chris at Dash Core Group who contributed to this amazing project. \ud83e\udd73<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:561px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim\" style=\"background-color:#01010a\"><\/span><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1100\" height=\"642\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-2707\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-composite.jpg?resize=1100%2C642&#038;ssl=1\" data-object-fit=\"cover\" srcset=\"https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-composite.jpg?w=1100&amp;ssl=1 1100w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-composite.jpg?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-composite.jpg?resize=768%2C448&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-composite.jpg?resize=500%2C292&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.saratranberg.com\/staging\/1708\/wp-content\/uploads\/2022\/08\/coin-composite.jpg?resize=800%2C467&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"has-text-align-center coin-cta has-large-font-size wp-block-heading\">Interested in a custom coin design?<\/h3>\n\n\n\n<p class=\"has-text-align-center max-width-600\">Coins are a great gift for employees or customers in any business (not just finance)! I&#8217;d love to work with you in creating one for your brand. <\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saratranberg.com\/staging\/1708\/contact-us\/\">Get a Custom Coin Quote<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Project Overview Dash is a cryptocurrency that focuses on every day spending. When many people think of crytpo, they think of Bitcoin, which is more of a long term investment. Dash strives to take it a step further and provide digital cash that is easy to spend. I created this custom coin design as a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2793,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"nf_dc_page":"","inline_featured_image":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[22],"portfolio_tag":[23,24,25],"class_list":["post-3427","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-product-design","portfolio_tag-coin-design","portfolio_tag-sketching","portfolio_tag-vector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Coin Design - Sara Tranberg Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saratranberg.com\/staging\/1708\/portfolio-2\/custom-coin-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Coin Design - Sara Tranberg Studio\" \/>\n<meta property=\"og:description\" content=\"Project Overview Dash is a cryptocurrency that focuses on every day spending. When many people think of crytpo, they think of Bitcoin, which is more of a long term investment. Dash strives to take it a step further and provide digital cash that is easy to spend. 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